Meet the team
Director Web & SEO Strategist
Specialise in Web Design & Development & SEO
Katherine has been leading the company since 2003. She has 10 years of IT experience and has worked with clients from various industries in both Private, Public Sectors and Non Profit companies . Prior setting up PolarisHub, Katherine worked in MNCs as a system developer to create and design interactive portals for well-known companies including Dell and Levis Dockers. Her experience with clients have given her an advantage of understanding the clients’ needs. She is motivated and driven to provide invaluable business and professional advice to all her clients.
In 2012 June, Katherine set up PolarisHub’s first subsidary, The Shop City – an online platform that provides new start ups and small business owners, handcrafters and artisans an opportunity to establish their brands and to build successful businesses.
Currently Katherine works with Mums@Work Singapore a social enterprise social enterprise aimed at helping women find a balance between being a mother and having a career. Particularly the Mumpreneurs on how to setup their first business website.
Jing Yan Quek
Specialise in SEO, SEM, WeChat & Baidu Marketing
Jing Yan specialises in Search Engine Optimization (SEO), Search Engine Marketing and creating optimal online user experience. As a Google Adwords certified Professional, she has an excellent record of pushing both business and educational websites to the first page of the search engine results through local SEO marketing. Jing Yan have worked with clients from various industries such as Medical, Health and Wellness, increasing their online lead generation and sales conversion in e-commerce.
Specialise in copywriting
A versatile, creative and resourceful wordsmith with close to a decade of experience working with clients across various industries in the public and private sectors. Her works can be found in both print and web publications, covering diverse topics including parenting, health, food, career and education.
Ruth is equally adept in producing corporate marketing and promotional materials such as press release, press kit, newsletter content, brochure and website content.
She co-authored the book ‘Successful Work Life Balance: The Flexi-Work Way/ The Mumpreneur Way’ in 2013. Ruth is also a professionally trained and certified life coach.